Immune to Marketing
Being a large state, marketers often target Texas specifically. Truck manufacturers are especially interested in marketing to Texans, for good reason. I’ve heard that Texas accounts for fifty percent of all truck sales in the entire United States. Recently, a Chevrolet commercial has been running that has a supposed truck owner claiming that everything about Chevrolet reminds him of Texas. Let’s think about why this is a ridiculous statement for a moment.
- Chevrolet – a French word, no?
- Chevrolet Corvette – two French words!
- Chevrolet Silverado – city in Colorado
- Chevrolet Colorado – the state itself!
- Chevrolet Avalanche – never happen in Texas
- Chevrolet Tahoe – city in California
- Chevrolet Malibu – city in California
- Chevrolet Impala – a type of deer in Africa
- Chevrolet Monte Carlo – city in Monaco
- no Chevrolet makes any reference to Texas
In other words, nothing about Chevrolet reminds me of Texas.
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I know, isn’t the truck marketing in Texas ridiculous? Ford, Chevy, and Dodge are all, according their commercials, claiming to be the truck of Texas. Automobile manufacturers trying to make themselves out to be the official such and such of whatever target market region is not confined to Texas and trucks, though: when I lived in Southern California, Toyota ran commercials with the tagline “Toyotaaa… the official car of southern Caaali-for-nyuhhh…” I can still hear the jingle quite clearly in my head (if you couldn’t tell!). But then they had a disclaimer at the bottom of the screen, something like: “‘Official car of Southern California’ is a designation made by Toyota.’”
What about the “No Va”?